It is all about identity. Massada goes full way into subconsciousness. Designing eyewear from enjoyment of life, expression of joy, and elaborations on intellectual escapades. Ingenuousness of visual self presentation and thoughtful life reminiscences achieving haute couture extravagance. In life we aim to have best qualities. These same goes for Massada Eyewear, where they search and choose the best craftsman in Japan and Italy to manufacture the frames.